It’s no surprise that the wild and whimsical Phillippe Starck is behind the design of Beverly Hills’ newest tourist address. The SLS opened late last year, a complete refurbishment of a former Méridien hotel which could not seem further from its corporate past. I find a towering model of a horse with a lampshade on its head in the foyer and, hanging outside the lifts, digital “oil portraits” of 18th-century gents that morph into monkeys.

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